PROBLEM: The sport of ultimate is rapidly growing in popularity, and specialized ultimate apparel and gear is becoming a coveted market. College and club teams are being targeted and up-sold by printing companies trying to score the biggest sale.
To stand apart from other printing companies, A Glimmering Wreck (AGW) needed a focused, resonating message within the community and clear differentiation as "the underdog brand." Their messaging and web presence was underwhelming, undeveloped, and cluttered. |
PROCESS: Within the ultimate community, players change teams by the season--sometimes, they create entirely new teams for a single tournament. This high change-over means players are buying a lot of jerseys each year--which means the costs of getting new jerseys racks up.
These busy, passionate players want good deals and great products to customize, but they also want to minimize the hassle that goes into organizing team jerseys each season or tournament weekend. AGW needed to streamline and simplify their messaging, website and ordering process to win their business over companies that are ultimate household names. Additionally, by focusing on these team-jumpers, AGW will become more recognizable because their customers will spread the brand wherever they go each season. |
SOLUTION DELIVERED: AGW now focuses on providing high-quality, low-price jerseys on the fast-track! Instead of aiming for established teams that are being badgered for their business, AGW is the laid-back, simple service whose goal is to make your tournament team look awesome without breaking the bank. Plus, AGW offers specialized deals for each major tournament, marrying the idea that we are the ultimate go-to for one-off or short-lived teams.
To provide an greater edge in convenience and simplicity, AGW takes away the hassle of the team's "jersey captain" having to collect everyone's money and deliver the jerseys themselves--which is often a stressful, thankless role. Because once the customer approves of the designed apparel mock-up, their teammates purchase the jerseys directly from AGW's website. Everybody wins! |
MinuteCE: 2013 - 2015. MinuteCE is an online and mobile resource offering a wide range of accredited Continuing Medical Education (CME) programs in a variety of medical fields.
The website and mobile app will launch in the spring of 2016. I served as creative lead: Developed the website pages and layout; led the development of the user experience; spearheaded logo and graphic creation. |
Pediatric Chat: 2014 - 2015. Pediatric Chat is an interactive platform where parents can ask, and experts will answer, many of today’s most common, important and difficult questions about raising children. It is based on audio programs interviewing pediatric experts. Listeners can submit questions and topics directly to our hosts.
The website launched in 2015: www.PediatricChat.com I served as the creative lead: Developed the website pages and layout; led the development of the user experience; spearheaded logo and graphic creation; determined social media strategy; edited audio recordings; prepared files for iTunes podcast channel and video content for YouTube channel. |